Advertising & Branding Insights Studio (AdBiS)
@ University of Georgia
Advertising × Branding
Advertising Research in Branding Context
About AdBiS
About AdBiS
AdBiS’ (Advertising & Branding Insights Studio) purpose is to “produce” research-driven insights connecting advertising and branding. Acknowledging advertising’s limitless span across many other disciplines, our research goals are focused on finding scientific insights that are useful for both practice and theory development of advertising as a critical means to build brands.
Contact
Contact
Jooyoung Kim, Ph.D., Director of AdBiS
Department of Advertising & Public Relations
Grady College of Journalism and Mass Communication
University of Georgia
120 Hooper St., Athens, GA 30602