AdBiS Members
Jooyoung Kim, Ph.D.
Director, Professor
Expertise: Interactive advertising, ad engagement, metaverse advertising
Alexander Pfeuffer, Ph.D.
Associate Director, Assistant Professor
Expertise: Native advertising, message trust
Jaemin Kim
Ph.D. Student
Research Interests: Sports sponsorship, media analytics, metaverse advertising
Jongmin Lee
Ph.D. Student
Research interests: Emerging media, digital advertising, self-expression
Seong Hoon Chi
M.A. Student
Research interests: cross-platform advertising, branding