Research Capacity
Research Areas & Interests
Research Areas & Interests
Ad settings
Ad settings
Interactive advertising
Integrated Marketing Communications
Metaverse
Primary variables of interest
Primary variables of interest
Advertising engagement
Advertising nativeness
Brand awe
Advertising creativity
Emotion and affect
Ad memory
Message trust
Persuasion
Methods & Tools
Methods & Tools
Survey
Experiment
Data mining
Meta-Analysis
Psychophysiological methods (in cooperation with Brain, Body, and Media [BBAM] Lab)
Virtual Reality and immersive environment (in cooperation with Games and Virtual Environments Lab [GAVEL])
Social Networking Analysis, Media Analytics (in cooperation with SEE Suite)